Opinionated takes on the future of data, automation, and how to reclaim your time in a world of infinite metrics.
A practical guide to identifying the most common ways B2B ad budgets are wasted, from 'Zombie Leads' to the 'All-Credit' attribution trap.
A practical guide to identifying the most common ways B2B ad budgets are wasted, from 'Zombie Leads' to the 'All-Credit' attribution trap.
A guide for founders on how to reclaim control over their marketing metrics. Learn why the best 'analyst' for your business isn't an agency—it's a clean data connection.
A deep dive into why most B2B marketing data feels like a lie, and how to build a 'Source of Truth' that connects your actual budget to your actual results.
A deep dive into why 'new' terms like Generative Engine Optimization (GEO) are just rebranding for established SEO practices, and why founders should stick to the fundamentals.
A comprehensive guide for business owners on streamlining marketing analytics, identifying meaningful KPIs, and avoiding decision paralysis.
A deep dive into the real challenges small businesses face with marketing analytics, including time constraints, data silos, and decision paralysis.
A deep dive into why founder bias and marketing hunches lead to wasted budgets and missed opportunities on platforms like TikTok, LinkedIn, and beyond.