1. Introduction
This Privacy Policy outlines how MetriFlow ("we","our", or "us") collects, uses, and protects your personal information when you use our website and services.
2. Which personal data do we collect?
We collect personal information to provide, enhance, and secure our services:
- User Data: Includes information you provide during registration, such as your name, email, and other profile data.
- Payment data: via our payment partner Stripe (MetriFlow has no direct access to payment details).
- Use of our portal: data about your settings, ...
- Integrations: data necessary to manage and use your third-party connections (such as Google Ads, Analytics).
- Meta Platform Data: Data obtained through Meta integrations, like analytics and profile information, to provide targeted insights and performance tracking.
- Google Platform Data: Metrics and other relevant data fetched from the integrated Google service account when you integrate it with our platform. This includes website performance metrics, user behavior, and other data necessary to provide insights and reports.
3. How do we collect your data?
- Directly through forms and your use of our portal.
- Through cookies and similar technologies used on our website.
- Through integrations with third parties for marketing and analytics (for example Google, Meta).
- Through your consent and preferences provided via our cookie consent system.
4. Why do we process your data?
We utilize your data for the following purposes:
- Provide and improve our services
- Manage transactions and send relevant information
- Process payments via Stripe.
- Notify you of updates, technical alerts, and support issues
- Address your inquiries, comments, or support requests
- Deliver communications about our products, services, and events
- Analyze service usage to enhance performance
- Prevent and detect fraudulent activities and security threats
- Customize the user experience based on user preferences
- Use Data to display website performance metrics in charts and reports tailored for your use.
- Comply with legal obligations.
- Maintain contact with you when necessary.
5. On what legal basis do we process your data?
We process your personal data based on:
- Consent: for example for marketing cookies and tracking pixels.
- Performance of the contract: for example your account management and payment processing.
- Legitimate interests: for example improving our services and securing our systems, as long as this does not harm your rights.
6. Cookies and similar technologies
Which cookies do we use?
- Strictly necessary cookies: essential for the functioning of the website.
- Functional cookies: for personal settings and functionality.
- Analytical cookies: to understand the use of our website (such as Google Analytics).
- Marketing cookies: for targeted ads and conversion tracking (such as Google Ads and Meta Pixel).
Your cookie preferences
On your first visit, you can indicate via our cookie bar which cookies you accept. You can always adjust your preferences through the cookie settings in our portal or on the website.
We use Google Tag Manager with Consent Mode to ensure that marketing and analytics cookies are only loaded after your consent.
7. Integrations & external services
When you integrate an external service with MetriFlow, we access and fetch specific data from your linked account. This data is used solely to provide you with performance insights, reports, and analytics visualizations.
Storage: Data fetched from your integrated accounts are securely stored in our database to ensure accessibility for your reports and analytics. All your data from external services are stored in our database only as long as required to provide analytics and reporting services.
Sharing: We do not share, transfer, or disclose user data from integrated services to third parties unless required by law or explicitly authorized by you.
Consent: By integrating an external service, you consent to the fetching, storage, and processing of metrics from your account as outlined in this policy.
Revoke: Revoke your consent to an integrated external service at any time, which will stop further data fetching and remove related metrics from our systems upon request.
Note: We do not share, transfer, or disclose user data from an integrated external service for any purpose outside of delivering analytics and reports to you, the user.
8. With whom do we share your data?
We only share your data with parties that help us provide our services, such as:
- Google (Analytics, Ads)
- Meta (Facebook Pixel)
- Stripe (payment processing)
- Any other marketing partners you connect via our portal
All these parties are contractually required to handle your data securely and only use it for the agreed purposes.
9. Data transfer outside the EU
Some of our partners are located outside the European Union, for example in the United States. We ensure these parties comply with applicable privacy regulations, including through the use of standard contractual clauses.
10. How long do we store your data?
We do not store your personal data longer than necessary for the purposes for which it was collected or as long as required by law.
11. Your rights
You have the right to:
- Request access to your personal data.
- Have incorrect data corrected.
- Restrict or object to certain processing activities.
- Request deletion of your data (where possible).
- Withdraw your consent for example for marketing cookies.
12. How do we protect your data?
Security measures are in place to protect your data from unauthorized access, changes, or misuse.
13. Contact
For any questions regarding this Privacy Policy, please reach out to us at: [email protected]
14. Changes to this privacy policy
We may update this privacy policy. The most current version is always available on our website.